“selection hermann hofmann” and “advantage source2market” are registered trademarks used with permission from and owned by
Hermann W. Hofmann, CH 8756 Mitloedi, Switzerland
Advantage Asia Pacific © 2010
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Research And Consultancy In Asian Markets
Advantage provides market research and consultancy across Asia from its head office in Hong Kong. We offer a full range of quantitative and qualitative research services, interim management and business development solutions. Our experience extends from Fashion, Luxury Products, Fast Moving Consumer Goods, Technology including related Logistics and distribution industry.
Our promise to you :
We are specialized in business development
Our unique value to clients includes:
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•Director-level consultant with 32 years working experience in Asian markets
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•Proven track record in brand building, market entries and business development
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•Our recommendations are action-focused, frank with aim for long term business
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•Fresh perspective and creativity
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•We understand consumer needs
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•Dependable market Intelligence from Asian wide net work
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•In touch with and respect for local culture
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•Independent, detached, no prejudice and with sole focus on clients overall strategy and interest.
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•We are committed to quality and professionalism
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•We work confidential and ethical
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•Flexibility on timing and mobility
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•To help a client through a period of short term overload we can also provide flexible interim resource
Competence:
General Management, Interim Management, Turn Around Management, Due Diligence, Advisory,
Asia Representation, Business Development, Brand Building, Market Research, Market Entry, Sales,
Marketing, Sourcing, Retail Management, Supply Chain Management, Outsourcing To Manage Cost,
Cloud Computing Solution For ERP, CRM And E commerce
Qualification:
32 years of HONG KONG, CHINA and ASIA KNOWLEDGE in Operational Management, Ownership, Business Development and Acquisitions
Summary of Expertise:
Hofmann’s career in business development and fast moving consumer goods spans 32 years in Asia.
From Hong Kong, his home and adopted city, he has positioned brands, developed revolutionary marketing formulas,
driven successful campaigns and made retail history with market entry achievements in China.
Along the way Hofmann gained a reputation as an authority on fast moving consumer goods, wine, coffee and coffee systems,
life style products, fashion, footwear, textiles as well as an expert in retailing, supply chain management and IT.
His contacts reach to top global brand owners, producers, logistic providers, importers to supermarket chains, upmarket retailers,
fashion retailers, fast food chains, hotels, restaurant, clubs, airline catering as well as local industry sectors’ lobbies and trade associations.